Sports sponsorship


Würth is a reliable and committed partner: not only for its customers, but also for the sports community. The reason is because team spirit, the willingness to perform and giving one’s all are essential characteristics of sports, values which also define the corporate culture of the Würth Group. That is why we are involved in a variety of sports: Würth has supported the German Ski Association since 2002 as one of three main sponsors. Now for the first time, it is the primary sponsor for a single athlete: Since 2018, Würth has been the official sponsor of ski jumper Svenja Würth, who happens to have the same name as the Group. The Würth Group is also active as a sponsor in motor sports. In addition to supporting Team PENSKE and their driver Brad Keselowski in the American Monster Energy NASCAR Cup Series, Würth is the official supplier of the Asia-Pacific Rally Championship. This very successful partnership was continued in 2018. The name of the competition was changed at that time to FIA Asia-Pacific Rally Championship powered by Würth. In addition, there is the commitment to soccer on a regional, national and international level.